AVRA
Sector: Fashion & Beauty
Disciplines: Brand Identity
Photography Credits: Carla Cabello, Constanza Martínez, José Arazatey.
Pole dancing grew as a sport gaining notoriety in the mainstream since the late nineties. Its combination of scenic arts with aerobics and dancing became an ideal discipline for people looking to better their strength and flexibility. With its professionalization in the late years, a new industry grew around to fulfill the need for specific clothing and hardware. AVRA Wear started in late 2019 with the goal of offering taylor made products for an active lifestyle.
AVRA’s visual identity is built on simple and clean shapes, showing the minimalist and versatile origins of the brands’ motto. A vibrant color palette completes the visual universe to support the concepts of strength, elegance and timelessness that carries the DNA of the brand on their offerings.
For more info, visit AVRA's Instagram page.
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